Enjoy Movement

Enjoy Success

Get Started with a Free Consultation & Free Trial!


Do you struggle with…

Weight Control

We’re all too familiar with this one. Losing weight and keeping it off may seem impossible. We can help!


Are you feeling stuck in your current fitness routine? Whether you’re lost, bored, or simply ready for a change, we’ve got you covered.


Do you have a hard time staying consistent? We stick with what we enjoy, and we’re willing to bet you’ll enjoy Surefire.


You can’t out-train a bad diet. Great results come when nutrition and training work together. Find out how we simplify this for you.


Your Future Benefits


Weight Loss

Combined with good nutrition, you will lose weight!


Boost Confidence

Become more confident in yourself and your abilities.


Sleep Better

Feel more energized during your day!


Improve Health

Lower blood pressure, improve heart health, and fight chronic disease.


Reduce Stress

Help with stress and reduce the risk of depression.


Feel Great

Plain and simple, you will feel amazing.


Get Started

Free Phone


Book a free consultation with one of our expert coaches. Give us 15 minutes on the phone to learn more about you and your goals!


Join Us

Enjoy a

Free Trial

Join us for a free trial to get a feel for our community, coaches, and classes. Discover how much fun exercise can be!


It's Go Time



You have a plan and now you have a community. It’s time to get on the road to becoming the best version of yourself!


Don't just take our word for it!

Amazing Group Training

“Surefire Fitness has amazing group training sessions. I love the variety that it offers and the encouraging and supportive community that I’ve found there. My kids love being part of the youth classes also. It’s a great place to work towards your fitness goals.”

– Delissa G.

Love the Community!

“Surefire has gotten me on track to a healthy lifestyle! I love the workouts and the community atmosphere of the group training – it motivates me to push harder. I’ve lost significant weight and one pant size and I’ve only been at surefire for 2 months! They’ve also been great at working with me and providing modifications to accommodate some chronic pain issues I’ve been working through. I can really see a change in my strength level and how I feel overall!”

– Emma W.

Nothing like SureFire in the World!

“There’s nothing like SureFire in the area – and maybe the world. There are great trainers with creative ideas for exercise that are helpful but playful. The community is very mixed in abilities and personality – you will always find good people to partner with or just have a laugh with.”

– Mark L.

Contact Us

Surefire Fitness

126 South 3rd St

Ames, IA 50010



Get Started

Free Consult & Trial

Schedule a short call so we can learn about you and your goals. Once we get to know you, join us for a free trial and discover how much fun exercise can be!

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Hours of Operation