About Us

sure-fire adjective: certain to succeed

Since our start in 2010, we’ve held the philosophy that movement and exercise should be enjoyable. Sticking with the things we love is much easier than sticking with the things we dread. It’s not rocket science. When you love movement, you stick with it. And when you stick with it, you see results.

Add a love for movement with a supportive community and an awesome coaching staff and you are certain to succeed.


Awesome Coaching Staff

Felicitas Avendano

Brandon Kleinke

Naja Jones

Mike McCoy

Amy Stephenson

Keri Katz

Stephen Biggs

Janet Kazwell

Janae Smith

Contact Us

Surefire Fitness

126 South 3rd St

Ames, IA 50010



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Free Consult & Trial

Schedule a short call so we can learn about you and your goals. Once we get to know you, join us for a free trial and discover how much fun exercise can be!

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Hours of Operation